Sally L. Bixby joins Extension Media as Senior Events Director

Growing Conference Business at Extension Media Brings Experienced Events Producer Onboard

SAN FRANCISCO, October 28, 2015 – Extension Media announced today the addition of Sally L. Bixby as Senior Events Director for Extension Media’s fast-growing conference division. She will be based in the downtown Portland, Oregon office where Extension Media has editorial staff.

Ms. Bixby is an accomplished corporate events producer with nearly 16 years of in-depth experience in operations and marketing, holding senior staff positions in multiple events projects. To date, she has managed more than 450 business conferences in North America alone and produced several internationally as well. She brings to the role a significant track record of increasing event attendance, managing large- and small-scale budgets and driving lead generation for companies such as: AMD, Avnet, Curtiss-Wright, Intel, Kontron, MathWorks and more. Throughout her career, Ms. Bixby has cultivated relationships in the embedded systems, semiconductor and medical electronics industries, as well as academia and several professional organizations, building mutually beneficial and long-term business relationships.

“We are thrilled that Sally is leading the conference operations management team and will also be focusing her energy on growing the conference and exhibition side of our business, adding several events aimed at the embedded and growing IoT market segments as well as the semiconductor manufacturing and design market,” said Vince Ridley, president and founder of Extension Media. “Her professionalism and passion for delivering successful events will benefit both Extension Media and our clients. Sally’s attention to exceeding expected goals make her an ideal fit.”

“I look forward to expanding the conference business at Extension Media, connecting knowledgeable, responsive leaders and influencers,” said Ms. Bixby. “Recent experience creating a successful China-U.S. IoT Summit for a Fortune 100 company – that resulted in 120% of the attendee goal and a 10.5% budget savings – has me looking forward to helping our clients achieve impressive results.”

Prior to joining Extension Media, Ms. Bixby was an independent senior events producer running her own company, EventBelle Productions. In 2014 and 2015, she managed all operations, budgets and the VIP program for The ConFab, the preeminent semiconductor manufacturing conference and networking event for leaders and decision-makers addressing the economics of semiconductor manufacturing.

About Extension Media
Extension Media is a privately held company operating more than 50 B2B magazines, engineers’ guides, email newsletters, web sites and conferences that focus on high-tech industry platforms and emerging technologies such as: chip design, semiconductor and electronics manufacturing, embedded systems, software, architectures and industry standards.

Extension Media produces industry leading events including The ConFab, the Internet of Things Developers Conference (IoT DevCon) and the Multicore Developers Conference (Multicore DevCon), and publishes Embedded Systems Engineering,, Embedded Intel® Solutions,, Chip Design,, Solid State Technology, and

Extension Media Contacts
Vince Ridley
[email protected]
Sally L. Bixby
[email protected]


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