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Eco-friendly manufacturing the green path to profitability

The semiconductor industry value chain, including materials, equipment, manufacturing, and consumer products, has a long history of creativity and innovation in the “greening” of its operations.

In his best-selling book, Green to Gold-How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, Yale professor Daniel C. Esty argues that the semiconductor industry is facing a “transformative watershed” over how to deal with energy and environmental issues. The central point in Green to Gold is that companies that demonstrate concern for all aspects of the environment can take advantage of the rising “Green Wave” to enhance their own sustainability and improve profitability.

Semiconductor companies are so practiced at innovation that Esty sees the microchip industry playing a critical role in developing advanced solutions to the growing challenge of pollution reduction and energy development. Venture capital is pouring in, convinced that clean energy developers are poised to design and commercialize revolutionary new technologies, while adding value and increasing the functionality of current ones. This rising interest of the VCs portends a new area of growth for the high-tech industry. For example:

Due largely to its significant intellectual, material, and manufacturing resources, the semiconductor industry is well-positioned to lead other industries in the development and deployment of innovative eco-friendly manufacturing solutions.

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James Beasley,
ESH technology manager, ISMI

Contact James Beasley at ISMI, 2706 Montopolis Drive, Austin, TX 78741; ph 512/356-7577, e-mail James.Beasley@ismi.sematech.org. Acknowledgment: LEED is a registered trademark of the US Green Building Council.


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