InvenSense, Inc. and Avnet Memec this week announced the formation of a pan-European distribution agreement. With the new partnership, Avnet Memec is chartered with sales and support for InvenSense’s MotionTracking devices throughout Europe and Israel.
“Aligning with InvenSense is very exciting as they have industry-leading MEMS sensors, and their 6- and 9-axis MotionTracking devices are particularly compelling and innovative,” said Steve Haynes, president of Avnet Memec. “Also, their proven products meet the expanding demands of consumer electronics OEMS, as well as industrial and automotive manufacturers. Our agreement with InvenSense is poised to open new and exciting opportunities for both organizations throughout Europe.”
“The demand for InvenSense products is growing throughout the pan-European region,” said Behrooz Abdi, President and CEO of InvenSense. “As Avnet Memec has a worldclass sales and support infrastructure that is intensely focused on customer support and demand creation, it is the ideal partner to increase InvenSense’s footprint in this region.”
MotionTracking devices are widely deployed in many consumer electronic devices including smartphones, tablets, gaming consoles, and smart TVs as they provide an intuitive way for consumers to interact with their electronic devices by tracking motion in free space and delivering these motions as input commands. Accurately tracking complex user motions requires the use of motion sensors such as gyroscopes, accelerometers, compasses, and pressure sensors.
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